Challenge: On-the-Vine, a Napa Valley boutique retailer, wanted an extremely upscale direct mail brochure with highly descriptive portrayals of their unique gifts. The challenge was to create vivid imagery within very short paragraphs, and avoid redundancy.
Solution: A series of powerful one to two line “word-paintings” were developed that complimented striking photography to create a sense of lush, yet affordable elegance.
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